Brand Protection at its Best 

According to the US Chamber of Commerce, counterfeiting and piracy cost the U.S. economy between $200-$250 billion and a total of 750,000 American jobs per year. The market for counterfeit and pirated products can be divided into two important sub-markets: the primary market and secondary market. In the primary market, consumers purchase counterfeit and pirated products believing they have purchased genuine articles. The products are often sub-standard and carry health and safety risks that range from mild to life threatening. In the secondary market, consumers knowingly purchase counterfeit and pirated products believing they are taking advantage of bargains. 

ValidateMyTag^TM was created specifically for the primary counterfeit market where consumers are unintentionally purchasing knockoffs.  According to a Gallup Poll in 2006, 42% of consumers were unaware that they purchased counterfeit goods resembling brand name clothing, footwear, or designer handbags.  Furthermore, a similar poll conducted by Ledbury Research in 2007 determined that 1 out of 3 consumers purchased a counterfeit item thinking it was the real thing. As the quality of counterfeit items continue to increase, it's becoming more difficult for consumer to differentiate between luxury genuine goods and high-quality replicas. This is a significant problem for luxury companies because it damages the brands' exclusivity, image, and creates "hidden" lost sales.

In response to this herculean problem, we developed the "Peace of mind with every purchase" initiative.   The purpose of this initiative is to restore the image of luxury brands while converting "hidden" lost sales to actual sales.  Utilizing ValidateMyTag^TM, luxury companies will be able to give their customers a means of checking the authenticity of their purchases.    No longer will customers be duped into purchasing fakes!

Call us today to find out how ValidateMyTag^TM can help your brand and subsequently, your bottom-line!